Tide Pods

My written assignment go away focus on Proctor and Gambles most recent success in the commercialise soar upwards Pods. The Pods afoot(predicate) market situation turns out to be better than P&G could receive dreamed of. Considering the trials and tribulations it endured beforehand ever making it to market. In a recent online article written by Jack Neff, for adage. com it notes, Pods came to market six months later than planned and without the originally scheduled retail promotions because of supply shortages. (Neff, 2012). In addition, one of its competitors, sunshine marketer of All Mighty Pacs, sued P&G for patent infringement.Perhaps most devastating, the Pods came under direct test from Senator Chuck Schumer, due to children accidentally eating them, which reportedly happened nearly 500 times according to The mall for Disease Control and Prevention. These things would likely be the death of a product, but P&G overcame adversity, persevered, and have since reaped the be nefits. The Pods atomic number 18 expected to gross $500 million in first year sales. P&G predicts lunar time period Pods will account for 30% of the dry wash market in the next 10 years. I would say the number in sales and the product demand speak volumes to the Pods potential.Customer interest seems to be high. In a recent report from http//www. consumernews. com(para. 3) Tide Pods were the only single use product that cleaned well ample to make their recommended list. The SWOT ANALYSIS for my product I kind of touched basis on in the beginning of my paper. I think the biggest strength is the reputable check off it is a get of. Tide has been a proven and trusted brand for umteen years. Consumers can depend on the quality and dependability of the Tide brand.Second to that is market share. P&G has claimed 68% market share in the laundry pods category, a outgrowth segment representing 7. % of the $7 billion U. S. laundry market. Weaknesses I found were consumers not being fami liar with the product, oppose connotations due to some of the scrutiny it came under from the Pods being accidentally eaten by children, and stopping pointly because of launch delays, many competitors were able to release their single use product before P&G. The threats I think are minimal for this product. I say that because most of the threats that had the potential to do harm have already been taken care of. Its innovative design has given it an edge over the competitor.The Pod has a whitening office that the other single use laundry products dont have. The specific industry targeted for Tide Pods is the laundry industry. In Dan Monks recent CincyBizBlog (www. bizjournals. com) he writes, P&G hails it as its biggest laundry fundament in more than a decade according to (Monk, 2013) the article also notes P&G as saying, many of its new customers switched from bargain brands. After conducting some secondary market research on the Pods I found the targeted demographic market to be young people (i. e. , college students, young adults moving out on their own for the first time).I dont think it is gender specific, men and women could appreciate the convenience and alone(predicate) compact design of the product. I dont think it is geared towards the single family home with triple children either. The young person living in the apartment would be a better fit for the Pods. Lastly, the on the go, early adapter/innovator would also be the ideal consumer for the Pods. The consumer purchasing process for the Tide Pods starts with the buyer Decision Process (Kotler & Armstrong, 2012) (pp152-156) need recognition. Every household in America needs laundry detersive to wash their clothes.The question is do they need the Pod instead of traditional liquid or pulverization laundry detergent. The next step in the process is information research. Once the need is there straight you are aware and must search for information about the product you intend to purchase. How t he Pod is compared to its competitor the All Mighty Pacs? Is more cost effective for me to use the pod as opposed to my mend powder detergent? The next step is evaluation of alternatives. Normally this step consists of comparing the alternative brand to see if it will give you the same result. Will my clothes get as white employ the Mighty Pac as does with the Pods?The next step is the purchase decision. More often than not I and other consumers tend to buy the preferred or trending brand. Pods are a Tide brand. As antecedently stated this alone gives the Pod selling power and the advantage simply because of the reputation of the brand alone. The last stage of the process is post purchase behavior. This is the did it me my expectations phase? In this part of the process, the most important part of the process. The consumer determines if the Pod is worthy of leaving the other brand and continuing to use and purchase Tide Pods or it didnt meet the expectations and Ill never buy ano ther Pod in life.In closing the Tide Pod has proven to be a great product launch for Proctor and Gamble. They were innovative, took a risk, invested a lot of money in this product, and it paid off. The two ways in which it could improve are guard development and design. The addition of fragrances would definitely be a plus, coupled with better packaging designs to safeguard against hereafter accidental kid poisoning incidents. The expected growth, potential, earnings, and overall success for the Pods are endless.